AUDIENCE PROFILE

LOCATION SHOTS

In this post i will be talking about the location shots we have chosen to use and why we have chose these locations, all of these locations we do not need permission to use as they are public places, that is the main reason we chose these.

this is southerndown beach that has endless possilibities whith huge cliff faces, open spaces and beautiful beaches, once we got to this location we found two location specific things that we have never seen anything like this before. we found a secret beach with a waterfall and a abandened castle with beautiful wildlife and landscapes with rivers, wells and ponds that are perfect for sillouette shots.

CAST PROFILES

In this post I will be talking about our final decisions on our cast of actors. We had a few problems when picking our final two actors but eventually we decided on two who are more than addiquate to do what we need them to do.
JADE EVANS

• Jade is a 16 year old,
• She lives in pencoed(South Wales),
• She is an aspiring actress who has taken part in drama productions and TV adverts,
• She goes to pencoed comp so it is easy to match our time tables together and she is also available most nights,
• We asked jade why does she want to be in our music video and she said "I want to be in the video because not only is it one of my favourite songs but I will do anything to help friends and it's a bonus of it being acting as acting is my passion and it's something I love, no matter what the role is I'll do it".

ALEX NEWBOLD(me)

• I am 17 years old,
• I live in Aberkenfig(South Wales),
• I am an aspiring film producer who is studying media studies at A-level, 
• Because I am a part of the media group I am able to go whenever and wherever to film, this includes during school and after.
• The reason I am acting in the video is because I will do whatever it takes to ge the qualifications at the end of the day and I am confident in myself to give a good performance and take upon the role of the male half of the relationship.

To sum this post up our group are happy with both of these actors as they match the stereotypes of our relationship in the video because they are good actors as they aren't actually in a relationship.

TWEETING THE SINGERS OF THE SONGS

Here are some screenshots of the tweets that i sent to the singers of the song that we have chose to do, i am yet to here back from them but it was a good idea to reach out to them becuase we can get their opinion and tell us which video they prefer. Another reason i chose to get in contact with these singers is becuase if they like the work we produce it would be good to have contacts in the media industry to have as support to vouch for me.

COSTUME IDEAS

in this post i will be talking about one of the costumes and choices of clothes thaty our actors have decided to wear, they gave us a couple of options and we narrowed down the options to two outit options, here are the first outfits.

the reason we cjose these outifts for our actors is becuuse they are casual outifts to go with the audience profiles, also another reason we chose them is becuase they are nice outfits that anyone would wear so the target audience would aspire to look like these actors as a star gaze technique.

PLATFROMS AND SOCIAL MEDIA CHANNELS

PLATFORMS
YOUTUBE

we have chosen youtube to be our main platform for our music video because it is the first place people go to find music videos, also when people watch a video that they like you can get in touch with youtube and get numerous ways of advertising your videos, you can get adverts to go on screen before the videos your audience are watching, or what we aim to do is get our video in the suggest videos to watch so the viewers will be attracted to watch it.

here is a photo example of both these examples with a before video advert and a sidebar with suggested videos to watch after you have seen the video you wanted to watch.

MTV

we have also chose MTV as one of our platforms becuase it is one of the most prolific platfroms as it has been established the longest, another reason we have chose mtv is becuase people can trust the videos that are on there, if people see that our video is on there they will know to trust us as artists and will look for our other work, we will not look to advertise our video with MTV, we will just be showing our video with them as we will use social media for the advertising.

FACEBOOK & TWITTER

socail media is one of the biggest and best channels to advertise and share with other people, this will be our one and only source of advertising throught social media channels, and the reason we are doing this is becuase it is all we need, people everyday are joining these social media channels and are checking these profiles every day for new posts and updates on upcoming events and launches, all we need is atleast one post on both of these channels and we will have more than enough interest on our product.

A PERSONALISED QUESTIONAIRE FOR OUR TARGET AUDIENCE

in this post i will be talking about the questionaire that we have created to narrow down our searches when finding our exact target audience, the reason we have chose to do a questionaire to find our target audience is because it is personal to the person answering it so they will be honest and give their exact opinions on what they will look for in a music video. Here are the questions that we created to go on our questionaire.

RELATED SONG AND RELATED ARTIST(VIDEO)

RELATED ARTIST AND VIDEO-The first artist who we have taken as inspiration from for our music video are the artist 'the Chainsmokers', I have talked about the Chainsmokers song closer earlier on in the blog but it seems that all of their videos follow the themes of relationships, the sing 'Paris' by the Chainsmokers is on that follows the trend of relationships and has a strong narrative that focuses purely on a stereotypical perfect relationship which is hard to represent, we also took another idea for our video after watching another Chainsmokers song which is called closer, we decided to use lyrics over the top of our video, we used the Chainsmokers as an example because it was one of the biggest videos of the year and now they are well known for the lyric video.
PARIS- ( RELATIONSHIPS)

CLOSER- (LYRICS)

 

RELATED SONG- The song that we have chosen as an inspiration is Lewis Capaldis 'Bruises', the reason we have chosen this song as an inspiration is because it was our original choice for our song but once we had discussed and found out exactly what theme and what narrative we were going to use we found that our second choice fitted better with our theme, the reason we originally chose this is because it is a great song to represent a broken relationship and there is no music video for the song which means there is a gap in the market for the video, but we were to quick to decide on the song, if you compare the song we are using to this one even though it is more upbeat but the meaning behind the lyrics are the same and both paint a image of an upside down relationship.
LEWIS CAPALDI'S BRUISES ( DELTA JACK REMIX)

LIST OF POTENTIAL SONGS

In this post i will be showing you the songs that me and my group have chose as potential songs to chose for our music video, we decided that each of us would chose 2 songs each and say why we chose these songs on our own blogs, here is a photo of the songs that we have chosen.

here is a photo of the reasons why i chose the songs that i wanted to create a music video for.

ANALYSIS OF LIGHTING IN DIFFERENT MUSIC VIDEOS

In this post I will be looking at 4 different music videos and the types of lighting that they use. The first video is panic at the discos 'death of a bachelor' the lighting in this video uses the spotlight effect, it is a black and white video so instead of the use of colour it uses the lights as the focal point for the video, throughout the whole video there is a spotlight on Brendon Urie to show his importance in the music video, in the background there are large stage lights flashing on him to show his lonesome stature.

The second video I will be looking at is my chemical romances 'famous last words' the lighting in this video is unique as it uses the mix of both natural and man made light, there is a large spotlight over the top of the band shining down on them but the main point of the lighting is dark background with the flames creating a darker affect, the flames symbolise my chemical romance because they are all about starting things that shouldn't happen and for them to have the flames in their siluette is iconic.

Then, the next video I will be looking at is panic at the discos piano video of 'this is gospel', I have chosen this video because it uses purely raw natural light, it is one of the only videos that uses this technique and it has payed off, it is hard to plan to use sunlight as the main light to your video because of how easily the weather can change so it must've been hard to judge the right day which makes it a risky source of light.

ANDREW GODWINS THEORY OF MUSIC VIDEOS AND PROOF OF THESE TECHNIQUES

Andrew godwins is a very well known theorist of media and his theory states that a music video should have 5 key aspects,
Relationship between the song and visuals, narrative and performance of the song, thought through beat( seeing what the lyrics mean in your head), star image(protagonist).
The part of godwins theory I will be focusing on is his relationship between the music and visuals, this is where a video would be categorised into one of three groups on how they promote a song, illustrate, disjuncture and amplify.
If the relationship is illustrate, it uses certain shots and images to conclude the genre and the meaning of their song, an example of this relationship would be Ed Sheran's A-team where the video matches the lyrics of him following the hard life of a women who hasn't had the bed life and does whatever she can to get money.

When a music video is distjuncture it completely ignores the meaning of the song in the video and it is usually to show stars or protagonist to attract more views and audiences, an example of a song that's video does this is Panic at the disco's 'girls/girls/boys' where whole 3 minutes of the video is close ups and profile shots of a topless Brendon Urie to attract their humungous female fan base, they completely ignored the meaning of the song and just used his popularity to rely on the views.

Finally, if the relationship between music and visuals is amplify, this is where the shots are repeated or very similar that they are drummed into your head and you remember this video continuing with the music, a very well known video that uses this technique is X ambassadors 'renegades' where the whole video is someone on their own continuously skateboarding through streets like a renegade would do as he is on his own and doing things differently to others.

A BRIEF HISTORY OF MUSIC VIDEOS

An example of a early day music video is 'st Louise blues' by Bessie smith in 1929, for that period of time and the stage of technology that they were at, it is incredible that they were able to create a music video out of that technology.

Even though it was over 10 years later another very well known early music video was Walt disneys fantasia that was released in 1940, this is an iconic early music video because it was based around famous pieces of classical music.

In the 1970s the 'modern era'of music videos was where some of the most prolific artists started their first music videos and began to make a name for themselves through these videos, a well known example of this would be queens 'bohemian rhapsody' which everyone has heard of but the music video was the first of its kind, queen decided to create the first music video which was a promo video at the same time.

When you think of music videos MTV is the first thing that comes to your head and it first aired on TV in 1981, the first video to be played was the bugles 'video killed by radio star' 36 years ago and still to this day it is where people go to watch premieres of music videos from our current generation, although they play new music they are the only music channel to keep hold of their roots and continuously play songs from all generations to attract all types of audiences.

CODES AND CONVENTIONS OF A MUSIC VIDEO

To be able to construct a music video you need different techniques which are the codes and conventions, there are two types of codes and conventions symbolic and technical. The technical codes and conventions are techniques that are used like the types of shots, choice of lighting the speed of editing and the genre.
Secondly the symbolic techniques are techniques beyond what you can see like body language, facial expressions the the mise en scene. The reason why codes and conventions are used is because it creates a structure when creating the video and it helps the audience recognise the genre through the codes you are using.
The way the camera is used is crucial because without the correct camera shots the video would not have a good impact, the camera shots come from using the correct angles the the correct movement because the shots you use determines what type of music video you are going for, if the music you have chosen is quick paced the camera movement would have to be quick to match the song otherwise it would be out of proportion.

When the merge between the music and the shots you have to chosen to use takes place the editing has to be on top form as you need to meet the pace of the music with the editing by using fast cut shots, in addition this the editing process is where everything gets finalised so you can see if anything needs to change or if your missing something, it also gives you the power to adjust things at the click of a button by manipulating the shots.

Finally, the mis en Scene of a music video is where everything behind the scenes takes place in order for the music video to have a professional effect, its focuses on the lighting, props, costumes and makeup, location and colour. These are the things that people forget are important in a music video but without them the video would be missing affects.